Snapshot
July 03, 2024

Harbor Freight signs on as official sponsor for Discovery Channel's Shark Week

Participating in this sponsorship deal:

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About Sponsor:

Harbor Freight Tools, commonly referred to as Harbor Freight, is an American privately held tool and equipment retailer, headquartered in Calabasas, California. It operates a chain of retail stores, as well as an e-commerce business.

About Property:

The Discovery Channel's Shark Week, which first aired on July 17, 1988, is a week-long series of feature television programs dedicated to sharks. Shark Week is held annually, normally running in July or August. Shark Week was developed to help the average person have a greater respect for sharks. Shark Week is now broadcast in over 72 countries. Shark Week is promoted heavily via social networks like Facebook and Twitter.

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