Snapshot
November 18, 2014

Harman signs on as official sponsor for National Basketball Association (NBA)

Participating in this sponsorship deal:

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About Sponsor:

Harman International Industries, Incorporated is an American company that designs and engineers connected products for automakers, consumers and enterprises worldwide, including connected car systems; audio and visual products, enterprise automation; and connected services.[3] Headquartered in Stamford, Connecticut, Harman maintains major operations in the Americas, Europe, as well as Asia and markets its products under more than twenty brands — including AKG Acoustics, AMX, Crown Audio, Harman/Kardon, Infinity, JBL, JBL Professional, Lexicon, Mark Levinson, Martin, Revel, Soundcraft and Studer.

About Property:

The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues.

Read More
NEW YORK — HARMAN International and the NBA announced Wednesday a comprehensive multiyear marketing and merchandising partnership that will make the company the official headphone, speaker, and audio partner of the NBA, WNBA, NBA D-League, and USA Basketball. This unprecedented partnership is the NBA's first ever marketing partner in these categories and HARMAN's first partnership with a professional sports league.
Read more at www.nba.com »
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