Snapshot
February 15, 2016

Harman signs on as presenting sponsor for Toyota Texas Fest

Participating in this sponsorship deal:

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About Sponsor:

Harman International Industries, Incorporated is an American company that designs and engineers connected products for automakers, consumers and enterprises worldwide, including connected car systems; audio and visual products, enterprise automation; and connected services.[3] Headquartered in Stamford, Connecticut, Harman maintains major operations in the Americas, Europe, as well as Asia and markets its products under more than twenty brands — including AKG Acoustics, AMX, Crown Audio, Harman/Kardon, Infinity, JBL, JBL Professional, Lexicon, Mark Levinson, Martin, Revel, Soundcraft and Studer.

About Property:

The Toyota Texas Fest is a three-day outdoor festival that will take place May 20-22, 2016 at Toyota Stadium (Frisco, Texas). The mission of the event is to raise awareness and funding for the Texas Parks & Wildlife Department. One of the festivals' main events is the Toyota Texas Bass Classic (TTBC), which is celebrating its 10th anniversary in 2016. TTBC is a world-class bass fishing tournament featuring the top 36 bass anglers competing on Lake Ray Roberts (Denton, Texas). Additionally, the festival will include exceptional entertainment and a wide variety of outdoor programming for the entire family. Activities include games and interactive displays at the Texas Parks and Wildlife Outdoor Adventures Area and an outdoor consumer expo featuring the latest products and services from event partners. Throughout each day country music's biggest stars will entertain thousands of fans.

Activation Locations
Read More
FRISCO, Texas, Feb. 15, 2016 /PRNewswire/ -- The Toyota Texas Bass Classic (TTBC) is proud to announce that it is now part of Toyota Texas Fest presented by JBL, a three-day festival of events to be held May 20-22 at Toyota Stadium.  In addition to celebrating the 10 year anniversary of TTBC, Toyota Texas Fest will enable the event to further its mission to help broaden the audience reach and ultimately increase the awareness and funding for the Texas Parks and Wildlife Department (TPWD).  Toyota Texas Fest presented by JBL will include concerts, an outdoor festival, and fun activities for all ages.
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