Snapshot
May 30, 2019

Harrah's signs on as naming rights partner for U.S. Cellular Center Asheville

Participating in this sponsorship deal:

Open uri20141112 50798 7iuuxe Screen shot 2019 05 30 at 11.59.18 am

About Sponsor:

<a href="https://sponsorpitch.com/sponsors/caesars-entertainment">Caesars Entertainment Corporation</a> is an American public gaming corporation that owns and operates over 50 casinos, hotels, and seven golf courses under several brands. The company, based in Paradise, Nevada, is the largest gaming company in the world, with annual revenues of $8.9 billion . Caesars is owned by Hamlet Holdings, a joint venture of Apollo Global Management and Texas Pacific Group, with Blackstone Group holding a minority stake.

About Property:

The U.S. Cellular Center (originally known as the Asheville Civic Center Complex) is a multipurpose entertainment center, located in Asheville, North Carolina. Opening in 1974, the complex is home to an arena, auditorium, banquet hall and meeting rooms.

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Asheville, NC – Asheville City Council voted on May 28 to accept an offer for a 5- to 10-year naming rights agreement with Harrah’s Cherokee for the Asheville Civic Center in downtown Asheville. The new agreement will replace the existing contract with U.S. Cellular that expires December 31, 2019. The vote concludes a year-long effort to explore licensing agreements with respect to the naming of the Civic Center property.
Read more at https://www.uscellularcenterasheville.com »
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