Snapshot
November 06, 2014

Hasbro signs on as licensee for Angry Birds

Participating in this sponsorship deal:

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About Sponsor:

Hasbro is an American multinational toy and board game company. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island. The majority of its products are manufactured in East Asia. There most popular properties have proven to be Transformers and My Little Pony.

About Property:

Angry Birds is a video game franchise created by Finnish computer game developer Rovio Entertainment. Inspired primarily by a sketch of stylized wingless birds, the first game was first released for Apple's iOS in December 2009.[2] Over 12 million copies of the game have been purchased from Apple's App Store,[3] which has prompted the company to design versions for other touchscreen-based smartphones, including the Android, Symbian and Windows Phone operating systems. It has since expanded to video game consoles and for PCs.

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