Hawaii's state tourism agency, the HTA, uses its research, industry and marketing expertise to develop and implement the state's strategic tourism marketing plan.
Started in 2008, the Annual Kaua'i Marathon and Half Marathon begins at Poipu Beach and ends at the Kukui'ula Resort for half marathoners while full marathoners will return to Poipu Beach. The courses follow the coastline, and feature gorgeous views of beaches, tropical forests and volcanic peaks with runners coming from around the world to participate. Runner's World rated the Kaua'i Half Marathon as a Top 10 destination for half marathons, and many other publications and runners have also expressed enthusiasm for the event.