Snapshot
November 06, 2014

Heathrow Airport signs on as official sponsor for Rugby Football Union

Participating in this sponsorship deal:

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About Sponsor:

Heathrow Airport (IATA: LHR, ICAO: EGLL) is a major international airport in west London, England. Heathrow is the busiest airport in the United Kingdom and the busiest airport in Europe by passenger traffic. Heathrow is also the third busiest airport in the world by total passenger traffic. In 2014, it handled a record 73.4 million passengers, a 1.4 percent increase from 2013.[4]

About Property:

The Rugby Football Union was founded in 1871 as the governing body for the sport of rugby union, and performed as the international governing body prior to the formation of the International Rugby Board in 1886. It has since functioned within England as a society to promote and run the sport, including organising international matches for the England national team, educating and training players and officials and acting as the governing body for England.

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RFU chief commercial officer Sophie Goldschmidt said, “It was a priority for us to secure a partner for the England Sevens and Heathrow Express is the perfect fit. The England squads compete in several markets which replicate the customer base of Heathrow Express, and they share our passion and commitment to growing the sport.”
Read more at www.sportspromedia.com »
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