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September 06, 2018

Heaven Hill Distilleries signs on as official sponsor for Ultimate Fighting Championship

Participating in this sponsorship deal:

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About Sponsor:

Heaven Hill Distilleries, Inc. is a private family-owned and operated distillery company headquartered in Bardstown, Kentucky that produces and markets the Heaven Hill brand of Kentucky Straight Bourbon Whiskey and a variety of other distilled spirits. Its current distillery facility, called the Heaven Hill Bernheim distillery, is in Louisville, Kentucky. It is the seventh-largest alcohol supplier in the United States, the second-largest holder of bourbon whiskey in the world, the only remaining family-owned distillery in Kentucky (not counting the Brown-Forman Corporation, which is publicly traded but more than two-thirds family-controlled), and the largest independent family-owned and operated producer and marketer of distilled spirits in the United States.[1]

About Property:

The Ultimate Fighting Championship (UFC) is an American mixed martial arts-focused company, based in Las Vegas, Nevada, owned and operated by parent company William Morris Endeavor. It is the largest MMA promotion in the world and features the top-ranked fighters of the sport.[3]

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Las Vegas – UFC®, the world’s premier mixed martial arts organization, today announced a new marketing partnership agreement with Blackheart Premium Spiced Rum, in which the distilled spirits brand will serve as the organization’s first-ever “Official Rum of UFC” in the United States. Blackheart Premium Spiced Rum is owned by Heaven Hill Brands®, America’s largest independent family-owned and operated distilled spirits company.
Read more at m.ufc.com »
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