HEB signs on as official sponsor for Frisco RoughRiders
Participating in this sponsorship deal:
About Sponsor:
H-E-B is an American privately held supermarket chain based in San Antonio, Texas, with more than 350 stores throughout the U.S. state of Texas, as well as in northeast Mexico. The company also operates Central Market, an upscale organic and fine foods retailer. As of 2017, the company has a total revenue surpassing US$25 billion. H-E-B ranked No. 12 on Forbes' 2019 list of "America's Largest Private Companies". H-E-B was named Retailer of the Year in 2010 by Progressive Grocer. Supermarket News ranked H-E-B No. 13 in the 2008 "Top 75 North American Food Retailers".Based on 2014 revenues, H-E-B is the twentieth largest retailer in the United States. It donates five percent of pre-tax profits to charity.
About Property:
The Frisco RoughRiders are currently the Class AA affiliate of the Texas Rangers major league baseball club. The team plays in the Texas League, assigned to the South Division. Prior to 2003, the franchise was based in Shreveport, Louisiana, and were known as the Shreveport Captains . In 2003, they were purchased by Mandalay Entertainment in connection with Tom Hicks, owner of the Texas Rangers and the company that owns it, Southwest Sports Group. Mandalay Baseball moved them to the North Texas city of Frisco and changed their name to the RoughRiders.