Snapshot
January 06, 2020

Heilan Home signs on as official sponsor for Wu Lei

Participating in this sponsorship deal:

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About Sponsor:

Heilan Home (Chinese: 海澜之家; pinyin: Hǎilán zhī Jiā) is short for HEILAN HOME CO.,LTD(Chinese: 海澜之家股份有限公司). HLA, established in 2002, is the core fast fashion brand under Heilan Group based in Jiangyin, Jiangsu Province in China. HLA was named as one of “Chinese National Well-known Trademarks” in 2009.[1][2]

About Property:

Wu Lei (Chinese: 武磊; pinyin: Wǔ Lěi; born 19 November 1991) is a Chinese professional footballer who plays as a left winger for Spanish club RCD Espanyol and the China national team. Wu is the all-time top goalscorer for Shanghai SIPG with 169 goals. He is the second all-time top goalscorer in Chinese Super League history with 102 goals. Wu also holds the record for being the youngest player to have appeared in a Chinese professional league match aged 14 years and 287 days.

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It is the latest commercial deal for Wu since moving to European soccer. After signing for the La Liga club in early 2019, Espanyol partnered with China Mobile in June for video content and to live stream reserve team games on the company’s Midea Entertainment platform in China. A month later, Chinese tech company iFlyTek penned a deal with the club which also made Wu an official ambassador.
Read more at www.sportspromedia.com »
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