Heineken signs on as for Big Game Big Give
Participating in this sponsorship deal:
About Sponsor:
Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.
About Property:
An invitation-only annual cocktail party and reception for 500 business entrepreneurs, C-suite executives, athletes, celebrities, and sponsors' guests held in the Super Bowl city to benefit The Giving Back Fund, a national nonprofit that provides philanthropic consulting and management service. Last year's event raised more than $450,000 for charity and had more than 293,000 million media impressions. Past hosts have included Michael Bay, Hilary Swank, and Ashton Kutcher. This year's event will be held at Tribeca Rooftop. Past sponsors include Lamborghini, Forbes, Patron, Harrah's, and JPMorgan.