An invitation-only annual cocktail party and reception for 500 business entrepreneurs, C-suite executives, athletes, celebrities, and sponsors' guests held in the Super Bowl city to benefit The Giving Back Fund, a national nonprofit that provides philanthropic consulting and management service. Last year's event raised more than $450,000 for charity and had more than 293,000 million media impressions. Past hosts have included Michael Bay, Hilary Swank, and Ashton Kutcher. This year's event will be held at Tribeca Rooftop. Past sponsors include Lamborghini, Forbes, Patron, Harrah's, and JPMorgan.