Snapshot
March 23, 2015

Heineken signs on as official sponsor for Ethiopian Football Federation

Participating in this sponsorship deal:

It8hno31 400x400 Data?1415807821

About Sponsor:

Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.

About Property:

The Ethiopian Football Federation is the governing body of football in Ethiopia. It was founded in 1943 and became affiliated with FIFA in 1953 and with CAF in 1957. It organizes the national football league and the national team.

Activation Locations
Read More
The agreement was signed by Teklewoyni Assefa, Vice-President of the Ethiopian Football Federation (EFF), and Johan Doyer, Heineken Ethiopia managing director at the Hilton Addis. The deal means EFF will receive 1.16 million birr every month and 14 million birr each year for four years.
Read more at allafrica.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional