Snapshot
February 19, 2019

Heineken signs on as official sponsor for FC Dallas

Participating in this sponsorship deal:

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About Sponsor:

Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.

About Property:

FC Dallas is an American professional soccer club based in the Dallas suburb of Frisco, Texas which competes in Major League Soccer . It is one of the ten charter clubs of MLS, having competed in the league since its inception, and was known as Dallas Burn prior to the 2005 season.

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FRISCO, Texas – HEINEKEN USA has been named the official and exclusive import beer and cider of FC Dallas and Toyota Stadium. As part of the multiyear agreement, HEINEKEN USA becomes a Signature Partner of FC Dallas and a Founding Partner of the National Soccer Hall of Fame.
Read more at https://www.fcdallas.com »
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