Heineken signs on as official sponsor for Formula E
Participating in this sponsorship deal:
About Sponsor:
Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.
About Property:
Formula E, officially the FIA Formula E Championship, is a class of auto racing that uses only electric-powered cars. The series was conceived in 2012, and the inaugural championship started in Beijing on 13 September 2014.[1] The series is sanctioned by the FIA. Alejandro Agag is the current CEO of Formula E.