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May 19, 2017

Heineken signs on as official sponsor for Late Late Show with James Corden

Participating in this sponsorship deal:

It8hno31 400x400 Late late show with james corden logo

About Sponsor:

Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.

About Property:

The Late Late Show with James Corden (also known as Late Late) is an American late-night talk show hosted by James Corden on CBS.

Read More
WHITE PLAINS, N.Y., May 19, 2017 /PRNewswire/ -- Today, Heineken announced the launch of a new partnership with one of television's most popular programs, CBS' THE LATE LATE SHOW with JAMES CORDEN, which will include an exclusive sponsorship of the show's famous on-set bar. Heineken signage, bottle displays, barware and more will be featured on-air regularly within the show's famous on-set bar where it will be available to serve to guests.
Read more at https://finance.yahoo.com »
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