Heineken signs on as for New York City Wine and Food Festival
Participating in this sponsorship deal:
About Sponsor:
Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.
About Property:
The Food Network New York City Wine & Food Festival is an annual food and wine festival held each October in New York City and the only festival in New York to bring together both legendary culinary icons from around the globe and America’s most beloved television chefs. Mirroring the charitable component of the Food Network South Beach Wine & Food Festival, the New York City festival benefits the hunger relief programs Food Bank for New York City and Share Our Strength.