Snapshot
October 25, 2019

Heineken signs on as official sponsor for Phil Mickelson

Participating in this sponsorship deal:

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About Sponsor:

Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.

About Property:

Philip Alfred Mickelson is an American professional golfer. He has won 42 events on the PGA Tour, including five major championships: three Masters titles , the PGA Championship , and one Open Championship . Mickelson has spent over 700 weeks in the top-10 of the Official World Golf Rankings, has reached a career-high world ranking of 2nd several times and has a lifetime exemption on the PGA Tour. Mickelson is nicknamed "Lefty" for his left-handed swing, even though he is otherwise right-handed. He was inducted into the World Golf Hall of Fame in May 2012.

Read More
“I did not take this job to lose,” Heineken USA CEO Maggie Timoney said near the close of the company’s national sales meeting with wholesalers in New York City last week. “We’re going to win and win together.”
Read more at https://www.brewbound.com »
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