Heineken signs on as official sponsor for Santa Barbara International Film Festival
Participating in this sponsorship deal:
About Sponsor:
Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.
About Property:
The Santa Barbara International Film Festival (SBIFF) is a film festival and non-profit organization, established in 1985, that showcases independent American and international films. The annual Festival draws 85,000 guests over an eleven day period. SBIFF programs over 150 US and World Premiere films along with red carpet celebrity Tributes, industry panel discussions, free seminars, children's education programs,and community outreach programs. SBIFF has secured a reputation for hosting Oscar(r) nominees and is a must-stop event for honorees and past winners.