Snapshot
July 24, 2017

Heineken signs on as official sponsor for Sheffield United FC

Participating in this sponsorship deal:

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About Sponsor:

Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.

About Property:

Sheffield United Football Club is a professional football club in Sheffield, South Yorkshire.

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A three year pouring rights partnership at Bramall Lane with beer and cider business, HEINEKEN, will see Fosters, John Smiths and Strongbow available on draft and Bulmers and Heinken in bottles across the concourses at Bramall Lane. Other brands from the HEINEKEN portfolio, including Amstel and Birra Moretti will be available in hospitality areas.
Read more at https://www.sufc.co.uk/news/2017/july/heineken-partnership/.com »
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