Heineken signs on as official sponsor for Shorty Awards
Participating in this sponsorship deal:
About Sponsor:
Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.
About Property:
The Shorty Awards, also known as the Shorties, are an annual awards event that honors the best short-form content creators on the micro-blogging website Twitter and on other social media sites. The awards have primarily been sponsored by the John S. and James L. Knight Foundation, and are organized by the co-founders of the Brooklyn-based startup company Sawhorse Media. Since their creation in 2008, the awards have expanded beyond Twitter to recognize content creation on other social networking sites, including YouTube, Tumblr, Foursquare, and Facebook.