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September 18, 2017
Heineken signs on as naming rights partner for Spanish Rugby Federation

Participating in this sponsorship deal:

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About Sponsor:

Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.

About Property:

The Spanish Rugby Federation (Spanish: Federación Española de Rugby) is the governing body for the sport of rugby union in Spain. The Spanish Rugby Federation was founded in 1923, and joined the International Rugby Football Board, later known as the International Rugby Board and now as World Rugby, in 1988. It is located in Madrid.

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Marta García Alonso, Directora de Marketing de Heineken España, y Alfonso Feijóo, Presidente de la Federación Española de Rugby, han presentado en el Consejo Superior de Deportes la nueva temporada de División de Honor Masculina que cambia su nombre a Liga Heineken gracias a que la compañía cervecera consolida su apuesta por el rugby y amplía su patrocinio abarcando no sólo a las selecciones, sino también a la máxima competición de clubes nacional. 
Read more at www.ferugby.es/noticias2.php?titulo=Nace%20la%20Liga%20Heineken.com »
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