Heineken signs on as official sponsor for Tribeca Drive-In
Participating in this sponsorship deal:
About Sponsor:
Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.
About Property:
The “Tribeca Drive-In” series will feature an exciting slate of over 30 iconic films, comedy acts, and more. Events will be hosted at drive-in theaters and exclusive venues in Los Angeles; New York; Arlington, TX; Miami; and Seattle, among other cities.