Helly Hansen signs on as official sponsor for Birds of Prey World Cup
Participating in this sponsorship deal:
About Sponsor:
Helly Hansen is a high-end producer of textiles and special gear for sports and work on the ocean and in the mountains, headquartered in Oslo, Norway . Today, the brand is recognized for its foul-weather fishing gear and can be seen both on television and in movies , but has become popular in all levels of industrial workwear, survival and rescue, and performance outerwear. On the consumer side, Helly Hansen has a strong following in both the sailing and snowsports communities, as well as producing apparel and footwear for casual and general active use.
About Property:
Regarded as one of the most difficult downhill courses in the world, the Birds of Prey is the only Men's World Cup stop in the United States. The Audi Birds of Prey World Cup Race Week is a project of the Vail Valley Foundation. Complete information can be found at www.bcworldcup.com.