Snapshot
November 06, 2014

Herbalife signs on as official sponsor for Flamengo

Participating in this sponsorship deal:

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About Sponsor:

Herbalife International is a global nutrition, weight-loss and skin-care company. The company was founded in 1980 and it employs around 4,000 people worldwide. Herbalife reported net sales of USD 2.7 billion in 2010. Though incorporated in the Cayman Islands, its corporate headquarters are in Los Angeles, US.

About Property:

Clube de Regatas do Flamengo , also known as Flamengo and familiarly as Mengão, is a Brazilian sports club based in Rio de Janeiro, best known for its professional football team. They play in the Campeonato Carioca,Rio de Janeiro's state league, and the Campeonato Brasileiro Série A or Brasileirão, Brazil's national league, and are one of the only five clubs to have never been relegated, along with Santos, São Paulo, Internacional and Cruzeiro. Flamengo was a founding member of the Clube dos 13 group of Brazil's leading football clubs.

Activation Locations
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The nutritional supplements brand's logo will appear on Flamengo's training wear and on advertising boards at their training camp until the end of 2014. Herbalife will also serve as the Brasileirão side's nutritional partner, working with staff to identify appropriate supplements for the use of each player. No financial terms were released.
Read more at www.sportspromedia.com »
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