Herbalife signs on as official sponsor for World Football Challenge
Participating in this sponsorship deal:
About Sponsor:
Herbalife International is a global nutrition, weight-loss and skin-care company. The company was founded in 1980 and it employs around 4,000 people worldwide. Herbalife reported net sales of USD 2.7 billion in 2010. Though incorporated in the Cayman Islands, its corporate headquarters are in Los Angeles, US.
About Property:
The World Football Challenge is an exhibitional international club association football competition featuring football clubs from Europe and North America, which has been held since the summer of 2009. There was no WFC in 2010, due to the 2010 FIFA World Cup. Real Madrid are the reigning champions.
NEW YORK (MarketWatch) — Big companies are jumping aboard the growing popularity of soccer in the U.S., with an international tournament this summer for the first time drawing a title sponsor and seeing all its partners sign up in national deals.
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