Hi-Chew signs on as official sponsor for Duke Blue Devils
Participating in this sponsorship deal:
About Sponsor:
Hi-Chew (ハイチュウ Haichū?) is a Japanese fruit chew sold by Morinaga & Company.
About Property:
Duke University's 26 varsity sports teams, known as the Blue Devils, compete in the Atlantic Coast Conference. The name comes from the French "les Diables Bleus" or "the Blue Devils," which was the nickname given during World War I to the Chasseurs Alpins, the French Alpine light infantry battalion.
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