High Ridge Brands signs on as official sponsor for Baywatch
Participating in this sponsorship deal:
About Sponsor:
Headquartered in Stamford, CT, High Ridge Brands owns the Alberto VO5 brand in the U.S. and Puerto Rico, Rave hair care products globally, as well as the Zest and Coast personal cleansing brands in the U.S. and Canada.
About Property:
Baywatch is a 2017 American action-comedy film directed by Seth Gordon, based on the television series of the same name. The film stars Dwayne Johnson, Zac Efron, Priyanka Chopra, Alexandra Daddario, Kelly Rohrbach, Jon Bass and Ilfenesh Hadera.
HOLLYWOOD, Calif., May 25, 2017 (BUSINESS WIRE) --With the new BAYWATCH movie headed into theaters, Paramount Pictures announced today a list of brand partners and licensees with promotional programs taking full advantage of the pop culture hit franchise.
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