Highland Street signs on as presenting sponsor for First Night Festival
Participating in this sponsorship deal:
About Sponsor:
The Highland Street Foundation is committed to addressing the needs and concerns of children and families in Massachusetts and California. Highland Street directs its efforts to provide access and opportunities in the area of education, housing, mentorship, health care, environment and the arts.
About Property:
Boston’s First Night Festival of the Arts, annually showcases the work of 1,000 artists in 200 performances and exhibits at 35 indoor and outdoor venues located throughout the downtown area on New Year’s Eve. This signature Boston event is the oldest and largest of its kind in North America, typically attracting about one million people from throughout the region. The day-long celebration runs from 1 pm to midnight each year on December 31. In addition to the broad range of lively music, dance, theater, visual art, and film programs offered, First Night’s traditional activities include a Family Festival at the Hynes Convention Center, a Grand Procession down Boylston Street, colossal ice sculptures that dot the city’s landscape, and a spectacular fireworks display at midnight.