Snapshot
November 06, 2014

Highmark signs on as official sponsor for Pittsburgh Pirates

Participating in this sponsorship deal:

Data Data?1415805811

About Sponsor:

Highmark is a not-for-profit healthcare company based in Pittsburgh, Pennsylvania, United States. It is the largest health insurer in Pennsylvania, and through a purchase in 1996, the largest health insurer in West Virginia. As Highmark Blue Cross Blue Shield, it primarily serves the 29 counties of western Pennsylvania. As Highmark Blue Shield it services 21 counties of Central Pennsylvania and the Lehigh Valley. There is also a presence in the border areas of eastern Ohio, and all of West Virginia through its subsidiary Highmark Blue Cross Blue Shield West Virginia. Highmark has a stake in the largest health insurer in northeastern Pennsylvania as well, Blue Cross of North East Pennsylvania BCNEPA. It is currently one of the largest not-for-profit health insurers in the United States which owns several for-profit subsidiaries.

About Property:

The Pittsburgh Pirates are a Major League Baseball club based in Pittsburgh, Pennsylvania. They play in the Central Division of the National League, and are five-time World Series Champions. The Pirates are also often referred to as the "Bucs" or sometimes the "Buccos" .

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Sunoco and UTZ headline a list of partners that renewed multi-year agreements with the Pirates. The former will again sponsor the in-game "Victory Row" promotion and the latter will retain the "Official Salty Snack of the Pittsburgh Pirates" moniker. Each of the two partners were key sponsors of the Pirates 5K Home Run that took place on April 13.
Read more at pittsburgh.pirates.mlb.com »
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