Hilton signs on as official sponsor for The Ryder Cup
Participating in this sponsorship deal:
About Sponsor:
Hilton Hotels & Resorts is an international chain of full-service hotels and resorts founded by Conrad Hilton and now owned by Hilton Worldwide. Hilton hotels are either owned by, managed by, or franchised to independent operators by Hilton Worldwide. Hilton Hotels became the first coast-to-coast hotel chain of the United States in 1943. As of 2010, there are now over 530 Hilton branded hotels across the world in 76 countries across six continents. The company places marketing emphasis on business travel, but also owns and operates a number of resorts and leisure-oriented hotels in popular vacation destinations around the world. The company's Hilton HHonors guest loyalty program is one of the largest of its kind and has numerous partnerships with airlines and car rental companies. The company's global headquarters are located in Tysons Corner, Virginia.
About Property:
The Ryder Cup is a biennial golf competition between teams from Europe and the United States. The competition is jointly administered by the PGA of America and the PGA European Tour, and is contested every two years, the venue alternating between courses in the United States and Europe. The Ryder Cup is also the name of the trophy, after the person who donated it, Samuel Ryder. The Ryder Cup, and its counterpart the Presidents Cup, are unique in the world of golf, and possibly professional sports, since despite being high-profile events that bring in tens of millions of dollars in TV and sponsorship revenue the players receive no prize money and compete purely for the victory.