Snapshot
November 06, 2014

History Channel signs on as title sponsor for Top Gear 300

Participating in this sponsorship deal:

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About Sponsor:

History, formerly known as The History Channel, is an international satellite and cable TV channel that broadcasts a variety of reality shows and documentary programs including those of fictional and non-fictional historical content, together with speculation about the future.

About Property:

The History Channel 300 is a NASCAR Nationwide Series race that takes place at Charlotte Motor Speedway. It is held the day before the Coca-Cola 600 on the Saturday of Memorial Day weekend. The race began in its current organization 1982 as the Mello Yello 300; the current sponsorship is from The History Channel and BBC Worldwide through the United States version the BBC's Top Gear franchise.

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History Channel has signed on to title sponsor Charlotte Motor Speedway’s spring Nationwide Series race, giving it a chance to show its car-centered, reality show Top Gear on the nation’s largest video board.
Read more at aol.sportingnews.com »
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