Honda signs on as title sponsor for Los Angeles Marathon
Participating in this sponsorship deal:
About Sponsor:
Honda Motor Company, Ltd. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.
About Property:
The LA Marathon is an annual running event held each spring in Los Angeles, California. The 26.219 mile footrace, inspired by the success of the 1984 Summer Olympic Games, has been contested every year since 1986.
LOS ANGELES, Jan. 26 /PRNewswire/ -- LA MARATHON LLC and American Honda Motor Co., Inc. today announced that the Silver Anniversary edition of the Sunday, March 21st race will be known as the Honda Los Angeles Marathon, launching a three-year partnership that includes naming rights and a variety of charitable, community service and marketing components. This is the first time in the marathon's 25-year history that the race will have a title sponsor. Honda has been a presenting sponsor of the marathon since 1995.
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