Honda signs on as presenting sponsor for Rose Parade
Participating in this sponsorship deal:
About Sponsor:
Honda Motor Company, Ltd. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.
About Property:
The Tournament of Roses Parade, better known as the Rose Parade, is "America's New Year Celebration" held in Pasadena, California, a festival of flower-covered floats, marching bands, equestrians and the Rose Bowl college football game on New Year's Day , produced by the non-profit Pasadena Tournament of Roses Association.
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