Honda signs on as official sponsor for Walt Disney Parks & Resorts
Participating in this sponsorship deal:
About Sponsor:
Honda Motor Company, Ltd. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.
About Property:
Walt Disney Parks and Resorts is the segment of The Walt Disney Company that conceives, builds, and manages the company's theme parks and holiday resorts, as well as a variety of additional family-oriented leisure enterprises. It is one of four major business segments of the company, the other three being Consumer Products, Media Networks, and Studio Entertainment.
Honda today announced its sponsorship of the classic Disneyland Resort Autopia attraction, which dates back to the opening day of Disneyland Park in 1955, and allows guests to get behind the wheel of a car and cruise on a winding road trip. The company also committed to the continuation of a multiyear strategic alliance with Disneyland Resort.
Read more at hondanews.com »
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