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November 06, 2014

Honda signs on as official sponsor for X Factor

Participating in this sponsorship deal:

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About Sponsor:

Honda Motor Company, Ltd. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.

About Property:

The X Factor is a British television music competition to find new singing talent. Created by Simon Cowell, it began in September 2004 and is contested by aspiring singers drawn from public auditions. It is the originator of the international X Factor franchise. The seven series of the show to date have been broadcast from August/September through to December. The show is produced by FremantleMedia's Talkback Thames and Cowell's production company SYCOtv. The "X Factor" of the title refers to the undefinable "something" that makes for star quality. The show is broadcast on the ITV network in the United Kingdom and TV3 in Ireland, with spin-off behind-the-scenes show The Xtra Factor screened on ITV2. The X Factor was devised as a replacement for the highly successful Pop Idol, which was put on indefinite hiatus after its second series, largely because Cowell, who was a judge on Pop Idol, wished to launch a show which he owned the television rights to. The perceived similarity between the two shows later became the subject of a legal dispute.

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When Pepsi signed on to host the first season of Fox’s “The X-Factor” in 2011, the deal was heralded as landmark: Where network sister “American Idol” had three main sponsors, “X Factor” would have just one flagship season-long backer that would have its products and messages woven into the program as well as the commercials that interrupted it.
Read more at variety.com »
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