Snapshot
April 03, 2015

Hormel signs on as official sponsor for Kansas City Royals

Participating in this sponsorship deal:

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About Sponsor:

Hormel Foods Corporation is an American food company based in Austin, Minnesota that produces Spam luncheon meat. The company was founded as George A. Hormel & Company in Austin by George A. Hormel in 1891. It changed its name to Hormel Foods in 1993.

About Property:

The Kansas City Royals are a Major League Baseball team based in Kansas City, Missouri. The Royals are a member of the Central Division of Major League Baseball's American League. From 1973 to the present, the Royals have played in Kauffman Stadium. The Royals have participated in two World Series, winning in 1985.

Activation Locations
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Boulevard; Budweiser, owned by Anheuser–Busch InBev; Commerce Bank; Kansas City Steak Co. of Kansas City, Kan.,; Easton, Penn., sports clothing maker Majestic Athletic, Miller Lite, owned by British brewing company SABMiller Plc.; Buffalo-based New Era Cap Co.; and Chicago-based United Airlines Inc. all extended their existing sponsorship deals.
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