Horseshoe Hotels and Casinos signs on as official sponsor for Chicago Blackhawks
Participating in this sponsorship deal:
About Sponsor:
Horseshoe Gaming Holding Corporation was established in 1993 with its only asset being the rights to use the Horseshoe name on casinos. The corporation was a private holding company mostly owned by Jack Binion.
About Property:
The Chicago Blackhawks (spelled as Black Hawks before 1986, and also known colloquially as the Hawks) are a professional ice hockey team based in Chicago, Illinois. They are members of the Central Division of the Western Conference of the National Hockey League (NHL). They have won four Stanley Cup championships since their founding in 1926, most recently coming in 2009-10. The Blackhawks are one of the Original Six NHL teams, along with the Detroit Red Wings, Montreal Canadiens, Toronto Maple Leafs, Boston Bruins and New York Rangers.