HotelPlanner signs on as official sponsor for Liberty Bowl
Participating in this sponsorship deal:
About Sponsor:
HotelPlanner.com was founded in 2002 by Tim Hentschel and John Prince, and has since achieved a global portfolio of 50,000 hotels. According to Experian, the company is a top 50 travel site. HotelPlanner.com focuses its efforts on the group market to help clients select the right property for their event, combining technology with a highly experienced staff of professional meeting planners to deliver outstanding service. The company recently announced growth plans that include opening offices in the United Kingdom.
About Property:
The Liberty Bowl is an annual U.S. American college football bowl game played in December of each year from 1959 to 2007 and in January in 2009 and 2010. The Liberty Bowl was sponsored by AXA Financial and was known as the AXA Liberty Bowl from 1997 to 2003. Since 2004, the game has been sponsored by Memphis-based auto parts retailer AutoZone, and is now called the AutoZone Liberty Bowl.