HSBC signs on as official sponsor for Vevo
Participating in this sponsorship deal:
About Sponsor:
HSBC Holdings plc is a global banking and financial services company headquartered in Canary Wharf, London, United Kingdom
About Property:
Vevo is a joint venture music video website operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. The service was launched officially on December 8, 2009. The videos on Vevo are syndicated across the web, with Google and Vevo sharing the advertising revenue.
In activity negotiated by Mindshare, HSBC will use its exclusive sponsorship of all Vevo Lift videos on the site to promote its competition for young entrepreneurs. The sponsorship deal lasts until the end of the year.
Read more at www.marketingmagazine.co.uk/news/1151441/.com »
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