Huami signs on as official sponsor for McLaren Shadow Project
Participating in this sponsorship deal:
About Sponsor:
Huami, based in Beijing, China, is a biometric and activity data-driven company with significant expertise in smart wearable technology. Since its inception in 2013, Huami has quickly established its global market leadership and recognition by shipping millions of smart wearable devices.
About Property:
McLaren Shadow Project is a virtual racing programme that shadows McLaren's real world. The champion of McLaren Shadow Project 2018 will win a place on the McLaren Shadow e-sports team and go on to race online against the best teams in the world. The winner will also win access to the McLaren e-sports driver development programme.
McLaren Applied Technologies today announced that it has entered into a strategic collaboration with Huami Corporation, a biometric and activity data-driven company with significant expertise in smart wearable technology, to jointly develop co-branded intelligent, data-driven, customized performance optimization solutions and wearable technologies in the future.
Read more at https://www.mclaren.com »
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