THE AGREEMENT WAS MADE OFFICIAL THIS MORNING AT THE VICENTE CALDERÓN Huawei, Atlético de Madrid's new global partner September 18, 2014 - 16:27 With this agreement, our team will wear the Chinese company's logo on their shirts during the next two seasons. Club Atlético de Madrid has signed a commercial agreement with the telecommunications company Huawei. With this agreement, the Asian company becomes our team's global partner. The announcement was made official this morning at a press conference in which Enrique Cerezo, president of Atlético de Madrid, and Richard Ren, president of Huawei Consumer in Western Europe, participated. Both Presidents were accompanied at the Vicente Calderón by Gabi, Koke and Arda Turan, players of Atlético's first team, along with Antonio Alonso, vice-president, Clemente Villaverde, manager and adviser, and José Luis Pérez Caminero, the Club's Sporting Manager.Atlético de Madrid and Huawei will collaborate over the next two seasons in many promotional activities and communications thanks to this agreement. The presence of Huawei's logo on the Club's official shirts and kits that the players use during the trainings stands out.This relationship reinforces Atlético’s strategy to grow hand in hand with large companiesEnrique Cerezo, President of Atlético de MadridAtlético de Madrid's president, Enrique Cerezo, assessed this agreement as very positive for our Club. "Our relationship with Huawei reinforces without a doubt our strategy to grow hand in hand with large companies, and who better to link with than the telecommunications leader of the world", he noted.The triumphs and the strength of the team and fans of Atlético de Madrid keep fascinating usEnrique Cerezo, presidente del Atlético de MadridRichard Ren, president of Huawei Consumer in Western Europe, highlighted that this connection is reinforced by the commitment of the team and fans. “The collaboration with Atlético de Madrid which we present today supports Huawei's commitment to the Spanish market and the strong integration of the company in the country. Huawei remains committed to a Club with more than 100 years of history that continues to fascinate us with their sporting triumphs and the strength of their team and fans”, he concluded. etiquetas: Atlético de Madrid, Huawei, Vicente Calderón Stadium