Snapshot
November 06, 2014

Hugo Boss signs on as official sponsor for New York Knicks

Participating in this sponsorship deal:

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About Sponsor:

Hugo Boss AG is a German fashion and style house based in Metzingen, Germany. It is named after its founder, Hugo Boss. Hugo Boss currently has at least 6,102 points of sale in 110 countries. Hugo Boss AG directly owns over 364 retail stores with over 1,000 stores and shops owned by franchisees. Products are manufactured in a variety of locations, including the company's own production sites in Izmir, Turkey; Radom, Poland; Morrovalle, Germany during the war; Cleveland, USA; and Metzingen, Germany.[3] There are two core brands, BOSS and HUGO.

About Property:

The New York Knickerbockers, prominently known as the Knicks, are a professional basketball team based in New York City. They are part of the Atlantic Division of the Eastern Conference in the National Basketball Association (NBA). Established in 1946, the organization was a founding member of the Basketball Association of America, which became the NBA after a merger with the rival National Basketball League.

Read More
The New York Knicks have signed fashion brand Hugo Boss in a first-time marketing partnership that puts the brand at Madison Square Garden. The multi-year partnership will begin this season with the Knicks home opener on Saturday against the Portland Trail Blazers.
Read more at www.mediapost.com »
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