Snapshot
November 24, 2021

Hy-Vee signs on as title sponsor for Border Showdown (Kansas-Missouri)

Participating in this sponsorship deal:

Data Border war (kansas%e2%80%93missouri rivalry) logo
Agency: Fkse nzd 400x400

About Sponsor:

Hy-Vee is an employee-owned chain of 240 supermarkets located throughout the Midwestern United States in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin.

About Property:

The Border War is the name given to the Kansas–Missouri rivalry.[1] It has been officially named the Border Showdown since 2004. It is a college rivalry between athletic teams from the University of Kansas and University of Missouri, the Kansas Jayhawks and the Missouri Tigers, respectively. Athletic competition between the two schools began in 1891. From 1907 to 2012 both schools were in the same athletic conference and competed annually in all sports. Sports Illustrated described the rivalry as the oldest (Division I) rivalry west of the Mississippi River in 2011,[2] but it has been dormant since Missouri departed the Big 12 Conference for the Southeastern Conference on July 1, 2012. Despite Missouri wanting to continue athletic competition, no further regular season games were scheduled between the two schools for several years.[3] However, the two schools played an exhibition game in men's basketball on October 22, 2017, with Kansas defeating Missouri 93–87. Proceeds went to four different charities for Hurricane Harvey and Hurricane Maria relief funds.[4] On October 21, 2019, the schools agreed to play six basketball games beginning in 2020,[5] however, due to the COVID-19 pandemic, the renewal was postponed one season.[6] Then, on May 2, the schools made an agreement for football games to be played in 2025, 2026, 2031, and 2032.[7]

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