Snapshot
May 18, 2018
Hy-Vee signs on as naming rights partner for Kemper Arena

Participating in this sponsorship deal:

Data Kemper arena

About Sponsor:

Hy-Vee is an employee-owned chain of 240 supermarkets located throughout the Midwestern United States in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin.

About Property:

Hy-Vee Arena (previously known as Kemper Arena) is an indoor arena located in Kansas City, Missouri. It is currently undergoing a $39 million renovation by Foutch Brothers LLC to be converted into a youth sports facility. The renovated Kemper Arena will feature 12 mixed-use hardwood basketball courts, four on the lower level and eight on the upper, and a 350-meter indoor running track. Each level also will have spaces for retail services and commercial office space. The renovated arena was previously set to be known as Mosaic Arena as a result of a naming rights sponsorship by Mosaic Life Care; however, Mosaic Life Care released its naming rights sponsorship in December 2017. On May 17, 2018, Midwestern grocery store chain Hy-Vee secured the naming rights, making the arena's official name Hy-Vee Arena. Prior to conversion to a youth sports facility, Kemper Arena was previously a 19,500-seat professional sports arena. It has hosted NCAA Final Four basketball games, professional basketball and hockey teams, professional wrestling events, the 1976 Republican National Convention, concerts, and is the ongoing host of the American Royal livestock show.

Activation Locations
Read More
Kansas City, MO (MAY 17, 2018) — Foutch Architecture and Development, in partnership with Hy-Vee Inc., announced today that the former Kemper Arena in Kansas City will be named “Hy-Vee Arena.”
Read more at https://www.hy-vee.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People

View Deal Makers

Signup as Professional