Hy-Vee signs on as title sponsor for The Heroes Game (Iowa-Nebraska)
Participating in this sponsorship deal:
About Sponsor:
Hy-Vee is an employee-owned chain of 240 supermarkets located throughout the Midwestern United States in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin.
About Property:
The Iowa–Nebraska football rivalry is an American college football rivalry between the Iowa Hawkeyes football team of the University of Iowa and Nebraska Cornhuskers football team of the University of Nebraska. The Heroes Trophy is the trophy that is awarded to the winner of the game.
WEST DES MOINES, IA – Hy-Vee, Inc. has signed on as title sponsor of the annual meeting between the University of Iowa and University of Nebraska football teams – a much-anticipated Big Ten Conference rivalry that has been dubbed “The Heroes Game.”
Read more at www.hy-vee.com »
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