Hyundai signs on as official sponsor for The American Express
Participating in this sponsorship deal:
About Sponsor:
Hyundai Motor Company is a Korean automaker which along with Kia comprises the Hyundai Kia Automotive Group, the world's fourth largest automaker as of 2009. As of 2009, it is the world's fastest growing automaker. In 2008, Hyundai ranked as the eighth largest automaker.
About Property:
The American Express (formerly the Desert Classic, CareerBuilder Challenge, Palm Springs Golf Classic, the Bob Hope Desert Classic, the Bob Hope Chrysler Classic, and the Humana Challenge) is a professional golf tournament in southern California on the PGA Tour. Played in mid-winter in the Coachella Valley (greater Palm Springs), it is part of the tour's early season "West Coast Swing." Known for its celebrity pro-am, it previously had five rounds of competition (90 holes) rather than the standard of four rounds.