Snapshot
November 06, 2014

Hyundai signs on as official sponsor for Hulu

Participating in this sponsorship deal:

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About Sponsor:

Hyundai Motor Company is a Korean automaker which along with Kia comprises the Hyundai Kia Automotive Group, the world's fourth largest automaker as of 2009. As of 2009, it is the world's fastest growing automaker. In 2008, Hyundai ranked as the eighth largest automaker.

About Property:

Hulu is a website and over-the-top subscription service offering ad-supported on-demand streaming video of TV shows, movies, webisodes and other new media, trailers, clips, and behind-the-scenes footage from NBC, Fox, ABC, TBS, WWE, and many other networks and studios. Hulu videos are currently offered only to users in the United States, its overseas territories and Japan. Hulu Japan has a .jp website and log in and payment access is separate from U.S. access. Each region is blocked by IP address location for users outside the region. Hulu provides video in Flash Video format, including many films and shows that are available in 288p, 360p, 480p, and in some cases, 720p or 1080p HD . Hulu also provides web syndication services for other websites including AOL, MSN, Myspace, Facebook, Yahoo!, and Comcast's xfinityTV.

Read More
Hulu has sold sole sponsorship rights to Hyundai for its arty new branded unscripted series The High Road. The series, shot in black and white and set in New York, is hosted by Mario Batali, who interviews celebrities in the Big Apple including George Stephanopoulos, Isabella Rossellini, Jimmy Fallon and Rachael Ray. 
Read more at www.adweek.com »
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