Hyundai signs on as official sponsor for University of Michigan Wolverines
Participating in this sponsorship deal:
About Sponsor:
Hyundai Motor Company is a Korean automaker which along with Kia comprises the Hyundai Kia Automotive Group, the world's fourth largest automaker as of 2009. As of 2009, it is the world's fastest growing automaker. In 2008, Hyundai ranked as the eighth largest automaker.
About Property:
The Michigan Wolverines comprise 27 varsity sports teams at the University of Michigan. These teams compete in the NCAA's Division I and in the Big Ten Conference in all sports except women's water polo, which competes in the NCAA inter-divisional Collegiate Water Polo Association.
COSTA MESA, Calif., Aug. 16, 2012 /PRNewswire/ -- Hyundai joins college football fans in anticipation of the 2012 season, supporting 25 powerhouse programs and bringing 151 on-site events to stadiums across the country. Hyundai's multi-pronged college football campaign connects the loyalty of Hyundai owners, highlighted by Hyundai's top automotive ranking in the 2012 Brand Keys Customer Loyalty Index®, with the passion and traditions of college football fans across the nation. For 2012, Hyundai has added 10 schools to the program, giving even more fans the opportunity to celebrate their alma mater, while experiencing the passion that Hyundai incorporates into its entire range of products.
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