Hyundai signs on as official sponsor for South Carolina Gamecocks
Participating in this sponsorship deal:
About Sponsor:
Hyundai Motor Company is a Korean automaker which along with Kia comprises the Hyundai Kia Automotive Group, the world's fourth largest automaker as of 2009. As of 2009, it is the world's fastest growing automaker. In 2008, Hyundai ranked as the eighth largest automaker.
About Property:
The University of South Carolina's 19 varsity sports teams are known as the "Gamecocks". The unique moniker is held in honor of Thomas Sumter, a South Carolina war hero who was given the name "The Carolina Gamecock" during the American Revolution for his fierce fighting tactics, regardless of his physical stature or the size of his regiment. A British General commented that Sumter "fought like a gamecock." While the men have traditionally been the Fighting Gamecocks and the women were previously the Lady Gamecocks, this distinction was discontinued in part to help eliminate gender bias in their athletic department, and to discount the oft-held misconception that their mascot is meant to honor/promote animal bloodsport in any way.